Kicking 2011 off with a bang, Chris Stevens of Mad Toy Box directed Toyota's 2011 Tundra Commercial this January. Working with Marty Snider & Associates also of Charlotte and Saatchi & Saatchi, Chris acted as writer and director for the national spot. The piece features Joe Gibbs, Joey Logano and the Joe Gibbs Racing Motocross team in a "Trading Places" situation. The 2 day shoot was shot on location at Joe Gibbs Racing in North Carolina with Mad Toy Box providing production support along with MS&A. The spot will be televised nationally on CBS, NBC, Fox and Speed. You can see the spot now on Toyota USA's YouTube page at
