Wednesday, March 23, 2011

Beer, Bikes & BBQ Action


Working with The Jewell Agency based in Charlotte,  Mad Toy Box Films just wrapped production on a new TV campaign for Mac's Speed Shop.  Voted by many as the Best BBQ in Charlotte,  Mac's Speed Shop's South Blvd. location provided the backdrop for four commercials.  Director Chris Stevens is no stranger to the Speed Shop's rock-n-Roll atmosphere and he knew the location would provide great texture. "When you walk in, you see so many possibilities for great shots. Then we witnessed the diverse crowd at Mac's and quickly decided on concepts wrapped around the amazing food that attracts people from all walks of life." The spots are now in post-production and begin airing in mid-April in the greater Charlotte region promoting all three locations of the franchise.